NASCAR Chooses Wokeness Over Its Fans

NASCAR did something odd over the New Year’s weekend—it wished all of its fans a happy final day of Kwanzaa.

At first glance, you would think the Babylon Bee hijacked NASCAR’s account. How many NASCAR fans actually celebrate Kwanzaa? It’s estimated that the black nationalist holiday may only be celebrated by half a million people. Meanwhile, NASCAR’s fan base is 75 percent white and just nine percent black. How many of that black audience actually celebrate Kwanzaa? Not many at all.

It is a strange look for a sport associated with white conservatives not only to celebrate but to apologize for incorrectly celebrating a fake holiday created by a black nationalist lunatic. NASCAR at first used its logo colors for the Kwanzaa menorah instead of Africana colors, which caused great offense to the tiny number of Americans who celebrate the holiday. 

This could be written off as just a cringe yet ultimately insignificant corporate statement. Most companies wish people a happy Kwanzaa. The sports league could just be going through the holiday motions. 

But such was not the case in this instance. The Kwanzaa tweet symbolizes the woke push by one of America’s most conservative formats. People can see this in how the league wages war on “Let’s go Brandon.”

The conservative motto was born at a NASCAR race driver Brandon Brown won in October. While being interviewed by NBC reporter Kelli Stavast after the race, the crowd chanted “F— Joe Biden.” On air, Stavast claimed the crowd was saying “Let’s Go Brandon” and a meme was born. Brown recently decided to use the meme he helped inspire by partnering with a cryptocurrency LGBCoin. The crypto company unveiled a car design for Brown this week. But NASCAR forced the driver to reject the sponsorship due to the company’s connection to the “derogatory and vulgar euphemism.”

NASCAR has vowed to sue anyone who makes “Let’s go Brandon” merch that may resemble NASCAR’s symbolism. “We will pursue whoever (is using logos) and get that stuff,” NASCAR president Steve Phelps said in November. “That’s not OK. It’s not OK that you’re using our trademarks illegally, regardless of whether we agree with what the position is.”

Phelps said this was done to disaffiliate the stock car league from politics in general. That’s an understandable position. Nearly every American sports entity embraced politics and became a propaganda vehicle for Black Lives Matter in the summer of 2020. Many fans were turned off by it. They don’t want politics and sports to mix. So NASCAR’s position makes sense from this perspective. But the funny thing is, NASCAR was one of those leagues that became political and championed BLM.

“Our country is in pain and people are justifiably angry, demanding to be heard,” Phelps said at a race in June 2020. “The black community and all people of color have suffered in our country and it has taken far too long for us to hear their demands for change. Our sport must do better. Our country must do better . . . The time is now to listen, to understand, and to stand against racism and racial injustice. We ask our drivers, our competitors, and all our fans to join us in this mission.”

That sounds like a very political message. NASCAR encouraged its fans and drivers to support the extreme Black Lives Matter organization. But it didn’t stop with Phelps. A number of drivers participated in a league-sponsored video endorsing BLM and calling Americans to enact the radical movement’s agenda. 

One of the key drivers involved was Bubba Wallace. Wallace soon became infamous after encouraging a hate hoax in the summer of 2020. He claimed a regular garage pull rope was actually a noose. A thorough FBI investigation proved him mistaken, but NASCAR still stands behind him 100 percent. The racing league claimed the pull was a “real noose” even after authorities debunked the claim.

Right before his hate hoax, Wallace pushed the league to ban the Confederate flag from its premises. Southerners, a core fan demographic, see the flag as a symbol of regional pride and heritage. That doesn’t matter to Wallace—he sees it as racist. NASCAR agreed with its black driver and banned the Confederate flag. Wallace also got to show off a Black Lives Matter car, a political statement the league’s execs supported.

One flag NASCAR now seemingly embraces is the gay pride flag. In a tweet sent just a few days after its Kwanzaa post, the league announced a new partnership with the Carolinas’ LGBT Chamber of Commerce. The tweet included the NASCAR logo in pride colors.

This is all done to attract a more liberal and diverse audience. NASCAR is tired of its white, conservative fans. Like a lot of American politicians, they want to replace their people with a new and “better” people. 

This won’t stop until NASCAR learns its fans aren’t happy with these changes. They want a league that reflects their values instead of delivering BLM lectures and flag bans. They want NASCAR to remain true to its roots and be an escape from the day’s troubles. They don’t want wokeness to ruin their favorite sport.

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