The social media giants Facebook and Instagram have announced that users will no longer be allowed to promote vaping or firearms on the platforms, CNN reports.
Facebook made the announcement on Wednesday, saying that while such rules were already in effect, it will start “enforcing” these bans in the near-future. Facebook owns Instagram, so the same rules apply to the picture-sharing platform as they do to the social networking site.
The decision comes as Instagram is seeking to expand the role of influencers on its site by making some of their posts appear as sponsored ads on regular users’ timelines, which they referred to as “branded content ads.” This creates potentially lucrative sponsorship agreements for Instagram influencers, building off of a similar tool for Facebook influencers called “brands collabs manager.”