CNN has been losing viewers at a record rate since former President Trump left office, dropping nearly 50% its audience in key metrics since January, Fox News reported.
The cable news channel had averaged 2.5 million primetime viewers from November 4 through Inauguration Day on January 20, according to a Fox News analysis of Nielsen data.
However, data shows once President Joe Biden took office the network averaged only 1.6 million total primetime viewers from January 21, through March 15, according to the report.
The Fox article continued:
CNN’s viewership during the primetime hours of 8-11 p.m. ET dropped 36% since Biden took office after it spiked following Election Day. CNN’s primetime viewership decline was even sharper among the key demographic of adults age 25-to-54, plummeting 47% during the same period.
CNN averaged 1.7 million viewers from Nov. 4 through Jan. 20, but it dropped to 1.1 million since Biden took office for a 34% fall. During the same period, CNN shed 44% of its total day viewers among the key demo, dropping from an average of 483,000 to only 272,000.
The attack on the U.S. Capitol in January brought more viewers to CNN than any other single day in the network’s 40-year history, the Associated Press (AP) reported January 12.
“CNN averaged 5.2 million viewers last Wednesday, eclipsing its previous high of 5.1 million on Election Day 2016, the Nielsen company said. The network had 4.47 million viewers on Sept. 11, 2001, Nielsen said,” the article continued.