Greta Thunberg to Trademark Her Name to Protect Against Misuse

The Hill reports, teen climate activist Greta Thunberg has applied to register her name and that of the Fridays For Future movement she founded in 2018, which has gone global, this move would prevent them from being misused for commercial reasons or the movements which are not in line with its values, she announced Wednesday.

“My name and the #FridaysForFuture movement are constantly being used for commercial purposes without any consent whatsoever. It happens for instance in marketing, selling of products and people collecting money in my and the movement’s name,” she wrote.

“This action is to protect the movement and its activities,” she wrote, adding that, “I assure you, I and the other school strikers have absolutely no interests in trademarks. But unfortunately it needs to be done.”

She added that the movement belongs to “young people” and “can — and must — not be used for individual or commercial purposes.”

Greta also warns against people trying to “impersonate” Thunberg or claiming they “represent” her and the establishment of a foundation to handle money “in a completely transparent way,” Thunberg wrote.

Thunberg also applied to trademark “Skolstrejk for klimatet,” school strike for the climate in Swedish – The slogan which is written on a placard she has held since she started her now infamous one-person protest outside the Swedish parliament in 2018.

Thunberg and her family are also setting up a nonprofit foundation to handle money from such things as book royalties, donations and prizes transparently. The foundation’s role – “will be to promote ecological, climatic and social sustainability as well as mental health,” she wrote.

About Catherine Smith

Catherine Smith is a newcomer to Washington D.C. She met, and married an American journalist and moved to D.C from the U.K. She graduated with a B.A in Graphic, Media and Communications and worked in design and retail in the U.K.

Photo: (Photo by Giorgio Perottino/Getty Images)

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