Miller Lite Criticized for Feminist Ad Campaign

In the aftermath of Bud Light’s failed pro-transgender ad campaign, the beer brand Miller Lite is now facing similar criticism for an ad campaign in March that featured overly feminist tones.

As reported by Breitbart, the company rolled out its “Bad $#!T to Good $#!T” campaign for women’s month, focusing on alleged wrongdoings against women in the beer industry.

“Here’s a little known fact. Women were among the very first to brew beer ever — from Mesopotamia to the Middle Ages to Colonial America. women were the ones doing the brewing,” the ad claims with no evidence. The ad then mocks past beer ads that featured women in bikinis, with a disgusted woman saying “wow” before tearing down such a poster.

“It’s time beer made it up to women,” the ad continues. “So today, Miller Lite is on a mission to clean up not just their sh*t but the whole beer industry’s sh*t. Miller Lite has been scouring the internet for all this sh*t and buying it that they can turn it into good sh*t for women brewers.” The ad then explains that the company intends to literally convert such merchandise or promotional materials into fertilizer for female farmers.

“This Women’s History Month, Miller Lite wanted to recognize that without women, there would be no beer,” said Elizabeth Hitch, senior director of marketing for Miller Lite, in a statement at the time of the ad’s release. “To honor this we wanted to acknowledge the missteps in representation of women in beer advertising by cleaning up not just our $#!T, but the whole industry’s $#!T while benefiting the future of women and beer.”

Charlie Kirk, the founder of conservative student group Turning Point USA, called on his followers to boycott Miller Lite, saying: “Apparently, what passes for wisdom in American marketing departments is ‘we’ll go woke, but we’ll say ‘sh*t’ a lot so that our customers will like it. Miller Lite is owned by Coors. You know what to do.”

The ad campaign has been brought back to the foreground in the aftermath of Bud Light’s disastrous partnership with “transgender” social media influencer Dylan Mulvaney, a stunt which ultimately resulted in a widespread boycott of the brand and a massive plunge in sales before the partnership was finally terminated.

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About Eric Lendrum

Eric Lendrum graduated from the University of California, Santa Barbara, where he was the Secretary of the College Republicans and the founding chairman of the school’s Young Americans for Freedom chapter. He has interned for Young America’s Foundation, the Heritage Foundation, and the White House, and has worked for numerous campaigns including the 2018 re-election of Congressman Devin Nunes (CA-22). He is currently a co-host of The Right Take podcast.

Photo: LUCKENBACH, TEXAS - DECEMBER 10, 2018: A neon sign advertising Miller Lite beer burns in the general store and bar at Luckenbach, Texas, an unincorporated community near Fredericksburg, Texas. In 1971 the 19th century post office building and surrounding land was converted into a venue for live country music. (Photo by Robert Alexander/Getty Images)