Art Under Peer Pressure

The Whitney Museum of American Art in New York is just so excited to introduce us to “Jasper Johns: Mind/Mirror,” its huge retrospective of Johns’ work from the 1950s to the day before yesterday. (Indeed, it’s so huge that New York wasn’t big enough to house it. Part of the exhibition is on view at the Philadelphia Museum of Art. But it doesn’t matter where you start. As Bertie Wooster said in another context, “Slice him where you will, a hellhound is still a hellhound.”)

Quoth the Whitney: “Jasper Johns’ groundbreaking work sent shock waves through the art world when it was first shown in the late 1950s, and he has continued to challenge new audiences—and himself—over a career spanning more than sixty-five years.”

“Groundbreaking”? “Shock waves”? “Challenge”? The only thing that Johns’ work—all those crude paintings of American flags, targets, and images swiped ( er, “appropriated”) from innocent teens—the only thing it all challenges is one’s credulity; a credulity, I admit, that cannot help being attended by a certain mixture contempt and envy when you discover that these daubs regularly fetch millions of dollars. Even Hunter Biden must be envious.

The truth is that the images bearing the name of Jasper Johns deserve an honored place not in the history of art but in the history of publicity—department of cheap tricks and mercenary genius.

In this respect, Johns’ oeuvre resembles that of many other celebrated figures in the art world (not to be confused with the world of art), not least his longtime lover and sometime collaborator Robert Rauschenberg, who died in 2008 at 82.

When Rauschenberg died, the Hosannas were loud and predictable. Michael Kimmelman, then chief art critic for the New York Times, spoke for the terminally infatuated when he praised Rauschenberg as an artist who “time and again reshaped art in the 20th century,” whose work “gave new meaning to sculpture,” and whose promiscuous dabblings “defied the traditional idea that an artist stick to one medium or style.” (Unlike, for example, Leonardo da Vinci, who painted, sculpted, designed buildings, composed music, and did serious mathematical, engineering, and scientific work.)

Kimmelman and his fellow cheerleaders fell over themselves to praise Ruaschenberg’s inventiveness and creativity. But what, really, did his art add up to? I remember going to a huge retrospective of Rauschenberg’s work in New York in the late 1990s. You started at the Guggenheim Museum at Fifth Avenue and 89th Street, where hundreds of objects made or at least signed by Rauschenberg were arranged in roughly chronological order, from the beginning of his career in the early 1950s up to about 15 minutes before the exhibition opened. You then trekked downtown to the Guggenheim’s old SoHo outpost at Broadway and Prince Street, where Rauschenberg’s technology-based and multimedia works were on view, along with more paintings, sculptures, collages, and “combines” from the previous year or two. Then one traveled across town to Spring and Hudson Streets, where the Guggenheim Museum at Ace Gallery was showing The 1/4 Mile or 2 Furlong Piece, a work in progress that began in 1981 and, when I saw it, consisted of 189 parts that consumed some 1000 feet of wall and floor space.

After making these rounds, a friend and I wearily decanted ourselves into a taxi and headed back uptown. We were stopped at a traffic light when a car pulled up beside us and an Airedale in the back seat began barking furiously through a half-opened window. When I turned to look at the dog, he suddenly stopped barking, yawned broadly, and lay down. “He doesn’t know whether to bark or yawn,” my friend observed. Which more or less sums up my reaction to that biggest-ever traveling road show of works by Robert Rauschenberg.

There are worse things than works by Rauschenberg celebrated as great art today: things, anyway, that are more aggressively repellent. But I cannot remember an exhibition that left such a melancholy aftertaste. A press release claimed that, in his nearly 50-year career, “Robert Rauschenberg has redefined the art of our time.” (Michael Kimmelman must have read that press release.) There is, alas, a sense in which this is true. Not that there is anything original or innovative about Rauschenberg’s art. On the contrary, his work is primarily a highly commercial version of what Marcel Duchamp was doing in the 1910s and 1920s with his “ready-mades.” In essence, it is a window-dresser’s version of Dada: Dada (slightly) prettified and turned into a formula—Dada, in short, for the masses.

Like Andy Warhol and Jasper Johns, Rauschenberg’s chief genius was for celebrity. His works were props in a gigantic publicity campaign the purpose of which is to foster a species of brand-name recognition. In Rauschenberg’s case, the brand in question is generic: it’s art-in-general. What we are meant to admire is not the aesthetic achievement of Rauschenberg’s work—that, indeed, is a question that scarcely arises—but rather the fact that it somehow managed to achieve the status of art in the first place. Like Dr. Johnson’s dog prancing on its hind legs, it’s not how well it performs but the fact that it performs that way at all that inspires wonder. Again, Marcel Duchamp got there long before him. But Duchamp at least had the decency to abandon art for chess. Artists like Johns and Rauschenberg just kept at, hauling in the dollars.

Writing in 1967, the American critic Clement Greenberg noted that many contemporary artists were exploiting “the shrinking of the area in which things can now safely be non-art.” Johns and Rauschenberg, whom Greenberg described as a “proto-Pop” artist, again and again proved themselves extraordinarily adroit at this game, ready at a moment’s notice with an old bathtub, a crumpled cardboard box, a wooden frame filled with dirt and mold, or simply a blank canvas to offer an eager art market. All of which is to say that by the time they came on the scene in the 1950s the area that could “safely be non-art” had already been collapsed nearly to zero. Rauschenberg’s talent—again like Johns’ and Warhol’s—was to look back on this collapse with a knowing, eminently packageable smirk.

Much of the smirk, especially in Rauschenberg’s early work, was directed at the art of his older contemporaries. This is part of what made both Johns and Rauschenberg such a hit among intellectuals, for whom the spectacle of artistic self-reference is irresistible. It reminds them, just barely, of having discovered something. Either artist might offer them a battered wooden box into which he has hammered a bunch of rusty nails and tossed a few pebbles: they think “Joseph Cornell, sort of,” and are happy.

You can tell a lot about Rauschenberg’s work simply from its list of ingredients. Consider Monogram (1955-59), which the Moderna Museet in Stockholm actually paid good money to acquire. This typical “Combine,” greatly admired by Kimmelman, consists of oil paint, paper, fabric, printed paper, printed reproductions, metal, wood, rubber shoe heel, and tennis ballon canvas, with oil paint on an Angora goat (stuffed) wearing an automobile tire and standing on a wooden platform mounted on four casters. It’s almost enough to make one sympathize with the animal-rights fruitcakes. (It certainly makes one sympathize with the museum conservators charged with “preserving” this stuff.)

There’s a character in Dickens’ Our Mutual Friend known as “the golden dustman,” a chap who made his fortune trawling through garbage heaps. Even more than Johns, Rauschenberg was a kind of golden dustman. At least, an exhibition of his work reminds one of nothing so much as a visit to a gigantic dustbin or junk yard, and one that magically coins vast sums of money. It will be objected that there is nothing unusual about this: that many, maybe most, of the more glamorous precincts of the contemporary art world are every bit as trashy as those inhabited by Robert Rauschenberg. I readily concede the point. But there is something special about Rauschenberg. It has partly to do with longevity—Rauschenberg, like Johns, was around the art world for a very long time—partly with his facileness. What Rauschenberg produced was undoubtedly junk, but he managed to produce a mighty impressive mound of it and he did so with buoyant insouciance.

Over the years, Rauschenberg won just about every award and honor a cynical art world and gullible public can confer. In 1976, he made the cover of Time magazine, which presented a picture of the beaming artist, in open shirt and sunglasses, with the legend “The Joy of Art.” What it should have said was “The Joy of Artist.” That at least would have been credible.

It was the combination of celebration and unremitting trashiness that finally made that retrospective of Rauschenberg’s art unbearably depressing. If Robert Rauschenberg or Jasper Johns can be said to have “redefined the art of our time,” it is because of the steady pressure that the growing embrace and exaltation of their work has exerted on contemporary taste. As one walked along the ramp of Frank Lloyd Wright’s expanding spiral at the Guggenheim, one followed the course of Rauschenberg’s career from 1949 until the late 1990s. Along the way, there was no aspect of contemporary artistic culture that is not mocked, trivialized, or turned into some sort of joke. The only exceptions were the ghostly exposed blueprints that Rauschenberg did in 1950 in collaboration with his then wife, the artist Susan Weil. These were the only two works, out of several hundred on view, that communicated any genuine aesthetic emotion. But these works were said to have been Weil’s idea, and they served chiefly to highlight the poverty of everything that surrounded them.

Jasper Johns never even had a Susan Weil to lean on for inspiration. If you want to make an early Lenten observance, the exhibition of his work is on view at both venues until February 13.

About Roger Kimball

Roger Kimball is editor and publisher of The New Criterion and the president and publisher of Encounter Books. He is the author and editor of many books, including The Fortunes of Permanence: Culture and Anarchy in an Age of Amnesia (St. Augustine's Press), The Rape of the Masters (Encounter), Lives of the Mind: The Use and Abuse of Intelligence from Hegel to Wodehouse (Ivan R. Dee), and Art's Prospect: The Challenge of Tradition in an Age of Celebrity (Ivan R. Dee).

Photo: Works by Jasper Johns hang on the far wall as a visitor looks at Untitled by Robert Rauschenberg at the Barbican Art Gallery on February 13, 2013. Dan Kitwood/Getty Images

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