A European CEO claimed on Monday that steaks and other beef products could become rarer commodities due to the alleged impact that the production of beef has on the climate, the New York Post reports.
Jais Valeur, the CEO of Danish Crown, spoke to the Danish newspaper Berlingske about what he believes will soon be permanent changes to the beef industry, describing beef as “not super climate friendly.” He claims that, in the future, beef “will be a bit like champagne, namely a luxury product,” that people will only eat “when we need to pamper ourselves.”
Valeur then tried to claim that “we will still have a production” of beef, but that it must consist of “beef and veal that comes from dairy cattle, calves, and beef cattle that graze in the meadows and create biodiversity.” He then proposed that pork could serve as the best alternative for beef products in the future.
But Valeur’s claim about pork could very well be motivated by personal and financial interest, as Danish Crown just so happens to be one of the largest producers of pork in all of Europe.
His company is one of over 1,000 companies worldwide that have pledged to implement new regulations on their own production in order to combat “global warming,” working in conjunction with a left-wing nonprofit called Science Based Targets. Among these companies is the international fast food giant McDonalds, which announced last week that it will be aiming to reduce its greenhouse gas emissions to net zero by the year 2050.