The Big Tech giant Amazon made a slight design tweak to the icon of its mobile app after some on the far-left baselessly claimed that it bore a resemblance to Nazi leader Adolf Hitler, as reported by Fox News.
After five years of the icon depicting a shopping cart, Amazon changed the icon in January to resemble a cardboard box, while still featuring the small curved arrow logo that resembles a smile. At the top of the icon is a small patch of blue tape, meant to complete the image of resembling an Amazon delivery package.
However, some on Twitter tried to claim that the new image resembled Adolf Hitler, with the jagged strip of blue tape resembling his infamous “toothbrush moustache,” a look that had previously been seen as a comedic one used by the likes of Oliver Hardy and Charlie Chaplin before it was appropriated by Hitler. The smiling arrow, some users said, completed the image of an alleged “grinning Hitler.”
After enough complaints, Amazon made a slight adjustment to the look of the icon, instead changing the jagged blue tape to a more perfect square shape that is folded over at one corner. The company released a statement saying that it “designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep.” Without directly addressing the incident itself, the statement added that Amazon “is always exploring new ways to delight our customers.”