Six people have been arrested after the iconic “Hollywood” sign was altered to spell “HOLLYBOOB.”
The group draped large tarps to the sign to change the letters, according to Sgt. Leonard Calderon of the Los Angeles Police Department’s Hollywood Station.
The letter “B” was draped over the “W,” while a white dash was placed across the “D” in order to make it appear as a “B.”
The Los Angeles Times reports that five men and one woman were seen on video surveillance altering the sign around 1:15 p.m. When An LAPD helicopter arrived at the scene, officers could see the group make their way back down the steep terrain toward the famed Mulholland Drive, where they made the arrests.
The incident cannot be classified as vandalism “because the sign wasn’t damaged,” Los Angeles Police Department (LAPD) Capt. Steve Lurie, the Hollywood area commander said, per the outlet. The six will be charged with misdemeanor trespassing and released, he said.
According to Deadline, one of the arrestees told an officer the prank seems to have been an effort to create more awareness for breast cancer.
However, MTV reality star Julia Rose who was among the six arrested told DailyMail she orchestrated the LA-based stunt in protest over censorship, after her Instagram account, with five million followers, was suspended this year for nudity.
The 27 year old, who founded the website Shagmag, shared a photo of herself in front of the altered sign on Twitter, while flipping off the camera and sticking her tongue out.
“This was to show them that I still have a voice,” she told DailyMail.com. “My business for Shagmag with almost one million followers also got disabled this year due to nudity, but I’m not doing anything more than what Playboy is doing so I think they’re discriminating against my accounts.”
Police presence will be increased for several days and possibly weeks because of the incident.
The sign is maintained by a group called the Hollywood Sign Trust. The trust chairman, Mark Panatier told the LA Times that altering the sign is wrong no matter the cause, and added: “It’s unfortunate that such an important icon for the city of LA is not being appreciated.”
“This is an icon that’s there for visual reinforcement of the importance of Hollywood, not just for the city of L.A. but to the world,” he said. “It needs to be upheld, it doesn’t need to be demeaned.”
In 2017, the sign was famously altered to read “Hollyweed” when tarps were used to alter both “O” letters” to “E.”