Mega-billionaire and former New York City Mayor Michael Bloomberg (D-N.Y.) is set to more than double his ad spending after the disastrous Iowa caucuses, according to the Associated Press.
Bloomberg spokeswoman Sabrina Singh described the presidential field as “unsettled as ever,” and claimed that Bloomberg is the only one “taking the fight to Trump every day.”
Bloomberg has already spent well over $300 million on advertising across TV, radio, and the Internet since he launched his bid late November of last year. He is deliberately skipping the four early states of Iowa, New Hampshire, Nevada, and South Carolina, in favor of focusing on Super Tuesday, when states such as California and Texas will be voting.
In addition to the spending increase, the Bloomberg campaign is also set to double its staff to over 2,100 employees. The campaign has also claimed that it will have 125 offices “by the week’s end and staffers in 40 states and territories.”
This move comes after the Iowa caucuses turned into a total disaster for the Democratic candidates. After less than two percent of initial results started being reported by most media outlets, showing Senator Bernie Sanders (D-Vt.) in a clear lead, the Iowa Democratic Party suddenly withheld any further results and refused to speak to the media or the campaigns.
They initially claimed that they were doing “quality control” on the results, claiming to have found “inconsistencies,” before instead blaming a suspicious new app that had been set up for the Iowa caucuses’ reporting system. The app was developed by a company called Shadow Inc., run by three former members of Hillary Clinton’s 2016 campaign. The company had also received financial contributions from the campaigns of former Vice President Joe Biden and South Bend Mayor Pete Buttigieg (D-Ind.).
The party finally released “partial results” yesterday, with 62 percent reporting in. Buttigieg holds a narrow lead over Sanders, with 27 percent to 25 percent, respectively. Senator Elizabeth Warren (D-Mass.) is currently in third with 18 percent, and Biden is in fourth with 15 percent. Bloomberg received less than one percent of the vote.